Even though a corporate design
of an existing brand has been working in an analog context for years, this does not mean that it will necessarily work in a digital context.It is for example necessary to develop a color concept that conveys meaning, so that the user knows: "This element is blue, therefore I can click on it". The company's own corporate font can look good in print, but be illegible on a screen. Today, a logo must also have an almost square variant in order to function as an app logo or favicon.
Thus it is important to position your brand in such a way that it can meet the changing requirements of the digital age.