Branding, UI-Design

Digital Branding

Software today must not only be as easy to use as possible, but should also inspire with its user interface in order to survive on the market in the long term.

The emotional factor

Since the introduction of the iPhone in 2007, smartphones have evolved enormously, the number of available apps has skyrocketed. The quality of user interfaces has improved dramatically. Expectations we have of software interfaces are constantly rising due to the everyday use of these apps. This is especially true for desktop applications and business software.

In other words: it must be enjoyable to use software in order to emotionally tie the user to the product.

Of course, software must first and foremost be usable and consistent, so there is no room for frustration. But that little extra that makes software special is achieved through branded interactions such as loading screens or error messages. Well-dosed illustrations or animations make the software more user-friendly and create the desired user relationship.
Branding Element UX-UI-Design Overview

Excerpt from the branding for plus 10

Changing requirements

Even though a corporate design of an existing brand has been working in an analog context for years, this does not mean that it will necessarily work in a digital context.It is for example necessary to develop a color concept that conveys meaning, so that the user knows: "This element is blue, therefore I can click on it". The company's own corporate font can look good in print, but be illegible on a screen. Today, a logo must also have an almost square variant in order to function as an app logo or favicon.

Thus it is important to position your brand in such a way that it can meet the changing requirements of the digital age.